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Building an online program.
Watch the video now to see the full website in action.
Type of business
Holistic nutrition coaching and wellness programs.
Wix features used
Custom website design
Online program integration
Private membership areas for 1-to-1 clients
Automated booking system
Newsletter signup and lead capture automation
Events page and workshop management
Mobile and tablet responsive design
Packages used
This project was delivered through my Brand Identity Process and Digital Presence packages, ensuring a seamless transformation for Purely Nourishing when building an online program.
Introduction to Purely Nourishing
Hannah Barth founded Purely Nourishing to offer holistic nutrition coaching, community support, and structured online programs. While she had a strong vision for her business, she needed a refined brand identity process and a website that could support multiple offerings—from 1-to-1 coaching to community-driven wellness programs.
The goal was to create a scalable digital platform that would grow with her business while making it easy for clients to engage with her work.
Brand Identity: Laying the foundations
For Purely Nourishing, the Brand Identity Process was an essential first step in shaping not just the website but the entire digital experience. Hannah's approach to holistic nutrition needed to be communicated clearly and in a way that resonated deeply with her audience—mums looking for real, sustainable health solutions.
Through this process, we worked to define:
Core values – Establishing Purely Nourishing as a brand focused on practical, achievable wellness, avoiding fads or extremes.
Offerings – Streamlining Hannah’s 1-to-1 coaching and online programs to ensure clarity and accessibility.
Key messages – Ensuring that every interaction with the brand—whether on the website, in emails, or through content—reflected Hannah’s Everyman archetype: approachable, knowledgeable, and supportive.
Brand tone of voice – A balance of professional guidance and friendly relatability, avoiding overly technical or clinical language.
Press kit – Laying out foundational brand assets, including how Purely Nourishing is presented across different platforms.
Competitor analysis – Understanding the landscape of online nutrition coaching and identifying how Purely Nourishing stands apart in its focus on community-driven support.
Market positioning – Defining Purely Nourishing as a wellness brand that prioritises real, sustainable changes over quick fixes.
Target audience & buyer personas – Pinpointing busy mums who need structured, digestible content that fits into their everyday lives.
Streamlining services – Ensuring Hannah’s coaching and programs were designed to be both scalable and deeply personal, allowing for future growth.
By establishing these foundations, we were able to move forward with clarity, ensuring that every design, automation, and user experience decision aligned with Purely Nourishing’s mission.
The branding stage & Its impact
While we did not create the branding from scratch, I worked closely with Hannah to pull together a cohesive brand identity that was then consistently applied across the full website. We refined the tone and colour scheme, ensuring that every visual and written element aligned with her audience's needs. Although Hannah already had a logo, we collaborated on better ways to integrate and use her brand effectively throughout the digital experience.
The website design & build
Ensuring mobile and tablet compatibility was a priority throughout the design process. The website is fully responsive, adapting seamlessly to different screen sizes to maintain a smooth user experience across all devices.
We designed a website that was warm, welcoming, and easy to navigate, ensuring that visitors could effortlessly explore 1-to-1 services, online programs, and community groups. The structure was built to encourage long-term client engagement and retention.
Wix features that streamlined the business
To enhance user experience and business efficiency, we integrated:
Private membership areas, giving 1-to-1 clients exclusive access to coaching materials.
Structured online programs, allowing users to follow guided courses and track progress.
Automated booking system, making it easy to schedule consultations and coaching sessions.
Lead capture automation, ensuring newsletter signups and program inquiries were seamlessly stored and followed up.
An events page and workshop booking system, allowing Hannah to easily host and manage group sessions.
The outcome & next steps
The result is a versatile, scalable digital platform that gives Hannah the ability to:
Expand her wellness programs and community support offerings.
Automate key business processes, reducing admin work and improving client experience.
Maintain a consistent and approachable brand identity that resonates with her audience.
With the website in place, Hannah is now well-positioned to grow her nutrition coaching business, online programs, and community engagement efforts.
Explore Purely Nourishing → www.purelynourishing.co.uk
TESTIMONIAL:
I worked with Jack at the very early stage of my business.. just an idea you could say! he really helped me layout the foundation of my business from ideal customer, values, visions and mission statement. It's like you don't know you need it until you have it, and then you can't believe you tried to do it without it! thanks so much. - Hannah Barth
Interested in a similar transformation?
Learn more about how my consultancy services can help you refine your brand and build a strategic online presence at Jack Dicker Consultancy - About Me.
If you’re looking to refine your brand identity, develop a professional online presence, or streamline your business with a custom website, let’s chat.
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