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Watch the video now to see the full website in action.
A vision fine tuned for its audience
When Carolina first came to me, she had a clear passion for sound therapy, vocal toning, and holistic wellbeing. She was already offering 1-to-1 sessions to her clients, but she had a bigger vision—one that allowed her to create a more scalable and passive offering without losing the personal touch. This is where the idea of an online membership took shape. She wanted Hum for Your Life to be more than just a website—it needed to feel like an experience, an extension of her practice that could grow a sense of community while making her work accessible to a wider audience.
Over the past eight months, we've worked together to build a strong brand identity, a refined digital presence, and a membership platform where people can engage with her sound therapy in a meaningful way. We're continuing to collaborate, shaping her marketing strategy while she's part of my Aftercare Plan, ensuring that Hum for Your Life grows in a way that remains true to Carolina’s vision.
Making sound therapy accessible through a clear, user friendly online offering
Simply put, it's online sound therapy. Carolina’s work is all about helping people reconnect with themselves through their own voice, using the power of vocal toning and sound frequencies to shift emotions, clear energy blockages, and bring a sense of balance. This deeply personal and transformational work needed a website that felt like an extension of the experience—calm, inviting, and immersive.
The challenge was twofold:
Clarifying her offerings – Carolina had a variety of ways people could engage with her work, from 1-to-1 coaching to in-person workshops and on-demand audio programs. We needed to structure this in a way that felt intuitive to potential clients made the most from Carolinas time.
Creating a functional online space for deeper engagement – Carolina wanted to build a membership area where people could experience sound therapy in an ongoing, accessible way, rather than just through one-off sessions. This became the Chakra Audio Membership, a digital space where members can access curated sound healing sessions and be part of a like-minded community.
The chakra audio membership: An online members only area
One of the biggest parts of the website build was developing the Chakra Audio Membership—a feature designed to help people engage with Carolina’s offering work in a structured and intentional way wherever they are.
On-Demand Sound Therapy: Members gain access to a growing library of high-quality chakra-balancing sound sessions, designed to be used whenever they need support. Each piece is carefully crafted by Carolina to help with different aspects of emotional, mental, and physical wellbeing.
Community & Connection: Rather than just offering passive listening, we built the membership space to enable interaction and ongoing support. Members are invited to engage with Carolina’s guidance, connect with each other, and explore the benefits of sound healing together.
A Seamless User Experience: It was essential that joining and accessing the membership area felt easy and inviting. We worked on intuitive navigation, smooth sign-up flows, and clear content organisation so visitors could quickly understand the value of the membership and feel inspired to join.
Each chakra section is designed with its own visual identity, guiding users through different aspects of healing. For example, the Root Chakra section focuses on grounding, security, and stability, providing specific sound sessions to help users feel more centred.
Key WIX studio features integrated
Building Hum for Your Life in Wix Studio meant we could implement a range of powerful features that enhance the user experience and streamline Carolina’s offerings:
Membership Areas & Private Access Pages – The Chakra Audio Membership includes exclusive content only accessible to subscribers, giving Carolina a way to build long-term engagement.
Price Plans & Subscription Management – The membership model allows users to sign up for a one-time fee or a recurring subscription, creating a passive income stream.
Service Bookings & Sessions – A fully integrated booking system makes it easy for clients to schedule 1-to-1 sessions, workshops, and discovery calls.
Calendar & Inbox Syncing – Automated Google Calendar and email integrations ensure that Carolina’s sessions and communications run smoothly without manual admin work.
Dynamic Pages – The chakra pages are built dynamically, meaning new content can be added easily without needing to manually update multiple pages.
These features don’t just make the site functional—they ensure Hum for Your Life runs efficiently, giving Carolina more time to focus on what she does best.
SEO & Visibility: Optimising for Growth
A beautiful website is just the beginning—it also needs to be discoverable. For Hum for Your Life, I ensured core SEO essentials were in place, including:
Keyword Optimisation – Targeting relevant search terms for sound therapy, chakra healing, and vocal toning.
Meta Descriptions & Tags – Structured across all pages to improve search visibility and clarity.
Indexing & Sitemap Submission – Ensuring search engines can properly crawl and rank the site.
Social Share Images & Open Graph Data – So when Carolina’s site is shared, it appears polished and engaging across platforms.
These foundational SEO elements help Hum for Your Life grow its organic reach and attract the right audience.
A brand that feels as good as It sounds
Beyond the technical aspects, we refined Carolina’s brand identity to reflect the essence of Hum for Your Life. This meant:
A calming yet vibrant colour palette that evokes balance, energy, and relaxation.
A warm and approachable tone of voice, ensuring her messaging feels inviting while still being informative.
Carefully selected imagery and subtle motion design to evoke a sense of flow and resonance, much like the effect of sound healing itself.
This wasn’t just about making things look good—it was about creating a cohesive experience that allows visitors to immediately feel the energy of Carolina’s work.
Below are 4 slides from the 12-page Hum for your Life Branding Guidelines Package.
Beyond the launch: Growth & Marketing strategy
With the website live, our work is far from over. Carolina is now part of my Aftercare Plan, where we’re focusing on marketing strategy, audience growth, and community engagement.
We’re currently working on:
Expanding visibility – Developing content strategies to bring more people into Carolina’s world through social media, blogs, and targeted outreach.
Email marketing flows – Creating automated email journeys for new members, making sure they feel welcomed and guided as they start their sound healing journey.
Positioning Carolina as an expert – Looking at ways to showcase her knowledge through collaborations, guest features, and educational content.
See the website in action
To truly experience Hum for Your Life, i've added a short video walkthrough showcasing the key features, smooth navigation, and how the Chakra Audio Membership works in real time.
Why you should check it out
If you’ve ever been curious about sound therapy, or you’re looking for a holistic way to reduce stress and reconnect with yourself, Hum for Your Life is a space worth exploring. Carolina’s approach is grounded, accessible, and deeply transformative—whether you want to experience it through 1-to-1 coaching, workshops, or the Chakra Audio Membership.
Explore Hum for Your Life → humforyourlife.com
Slide through the gallery of additional features:
Google Review:
I'm so grateful for all the work Jack & I have done together for the Brand Identity workshop for my new business. I really feel everyone needs to work with Jack before launching a new business. He was able to go beyond and help me discover the business identity like no one else, had couple of people in the past that didn't quite put the time and energy like Jack was able to.
He is generous, calm, intelligent and straightforward thinking but also able to listen, be patience and allowing clients to go through their journey, always giving extra support whenever needed. Easy communication and always available. Super super helpful. Now we are developing the website and I can't wait to see results. If you are in doubt, no more, get Jack to help you!
Think you could benefit from a rebranded website? Take a look at my website build package below:
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