Dartmoor Partner: Easy walks for families on Dartmoor

Easy walks for families on Dartmoor

Family-focused Dartmoor walk directory with curated route access via annual membership.

Wix Features Used

Blog-style directory system for curated walk pages
Tag filters and categories for walk types
Custom member-only access structure
Subscription-based pricing plans
Responsive mobile and tablet design
SEO foundations and social share image setup
Light-touch automations for membership and email flows

Packages Used

This project was delivered through my Brand Identity, Branding & Guidelines, and Digital Presence packages, with a long-term vision for growth and ongoing evolution.

Introduction to Dartmoor Partner

Child excitedly hiking in Dartmoor with autumn foliage. Text: Dartmoor Partner, Our Vision, and terrain info.

Dartmoor Partner was built from the ground up as a walk directory for outdoorsy families looking for child-friendly, well-detailed Dartmoor walks. The business idea centred on the desire to share real, trustworthy walking information, without the faff, ads, or overwhelming technical detail that often gets in the way.

We knew we didn’t just want to put out another walk blog. This needed to feel local, helpful, and grounded, like getting advice from a friend who really knows the moor. Every design, word, and feature was shaped with that in mind.

Brand Identity: Laying the Foundations

Dark green background with featured icons for hiking. Includes "Doddle," "Trek," "Challenge," and features like "Buggies OK!" Bright yellow footer.

Before we jumped into design, we ran a full Brand Identity process to uncover:

Core values – Dartmoor Partner is all about community, simplicity, and confidence, helping families explore without uncertainty.
Offerings – A growing library of walks, launched with 35 routes, with future expansion options built in.
Key messages – Honest, human guidance for real families, no jargon, no endless scrolls, no gated blog spam.
Brand tone of voice – Friendly, playful, and trusted. Think: your outdoorsy mate who knows Dartmoor like the back of their hand.
Press kit – A clear breakdown of the tone, voice, and purpose, making future collaborations or PR outreach easy.
Competitor analysis – We found most Dartmoor sites were overly technical, ad-heavy, or hard to use. We positioned Dartmoor Partner as the anti-faff, pro-family alternative.
Market positioning – Clear, bold positioning as the go-to for child-friendly, straightforward Dartmoor routes.
Target audience & buyer personas – Nature-loving parents who want easy access to meaningful family time.
Streamlining services – Keeping the offer simple: a paid membership for trusted walks. Nothing more. Nothing less.

With this clarity, we mapped out a clear build plan that felt true to the people using it.

The Branding Stage & Its Impact

Six-column infographic on typography techniques. Each column has a numbered abstract design and the title "Dartmoor Partner." Text explains typography.

Design layout with typography, color palette, and scenic photos of Dartmoor. Includes text on design and branding elements.

Brochure titled Dartmoor Partner with images of landscapes, color samples, typography details, and "Read More" buttons. Shades of green dominate.

The name, the logo, the icons, the photography. All of it pointed back to one thing: Dartmoor as a partner, not a challenge. The brand now feels like a soft invitation to explore, with a gentle nod to the wildness and freedom of Dartmoor without the overwhelm.

Colour schemes were drawn from natural tones like moss, granite, sky, and typography kept clean and confident. The tone was set: relaxed but assured, knowledgeable without being preachy.

The Website Design & Build

Three hiking route cards feature scenic landscapes, difficulty levels, terrains, and route details, in a green and beige theme.

The site needed to feel more like a friendly field guide than a full-blown platform. We started small with a clean homepage and a walk directory, using blog-style dynamic pages for each route.

Quick-glance info like dog suitability, lunch spots, buggy-friendliness, and What3Words locations make the site useful at a glance. Extended route options and added educational nuggets make it engaging.

We ensured full mobile and tablet compatibility, knowing most users would be out in the wild checking routes on their phones.

Wix Features That Streamlined the Business

Two subscription plans are shown: Explorer Plan at £18.95 yearly and Supporter Plan at £25 yearly. Each has a "BUY NOW" button. Light background.

To support the business model of 'Easy walks for families on Dartmoor' and customer experiences aligning with that, we included:

Custom membership areas, with routes only visible to logged-in members
Price plan options, including Standard (£18.95/year) and Supporter (£25/year)
3 free walks as tasters to give value before the paywall
Tag filtering and category systems for easier walk discovery
Light automations for email confirmations and renewals
Open Graph and social sharing metadata, plus SEO-tagging on each route page

The Outcome & Next Steps

The result is a calm, confident digital experience that reflects the values of Dartmoor Partner and its members. It’s designed to:

Feel human and local
Make decision-making easy
Encourage discovery without stress

The site is built for future growth, with the ability to add new walks, seasonal content, and even other Dartmoor packages.

We’re continuing to work on:

Future route releases and annual refreshes
Blog content to drive organic search and deepen engagement
Ongoing improvements through my Aftercare Plan
Explore Dartmoor Partner → www.dartmoorpartner.co.uk

Interested in a Similar Transformation?

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