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Why building a new website is often better than editing an existing one.
As a business owner, you might be wondering if it's possible to simply edit your existing site rather than build a new one. While editing is an option, starting fresh often yields the best results for several reasons. I guess the question is, how important is your website and how long are you looking to have it? if it's your money stream and you want it for the long-term, then that is your answer.
Efficiency and Performance
Existing sites often have inefficiencies and outdated structures that can be cumbersome to work around. Building a new website allows us to ensure every element is optimised for speed, performance, and user experience. We can control site speed, set up SEO properly for each page, and connect everything to Google Analytics—tasks that likely haven't been done on your current site and would require time to investigate.
Customer Journey
A well-designed site should guide visitors effortlessly through their journey. Starting from scratch means we can design this journey with your specific audience in mind, ensuring it’s intuitive and effective. We can also build a newsletter audience and set up automation from the start, enhancing your engagement with potential customers.
Clean Slate
Reworking an existing site can sometimes feel like trying to fit a square peg into a round hole. A fresh build lets us incorporate best practices and modern design elements from the get-go, ensuring everything aligns perfectly with your brand and business goals. Additionally, the ongoing costs to update and fix the site will add up, whereas we want you to be able to manage updates yourself to save money later.
Future-Proofing
With a new site, we can integrate the latest technologies and ensure it’s scalable for future growth. Your current site might not have been set up with this in mind, which could limit your business's potential.
Cost and Time Efficiency
In reality, the time and cost involved in editing an existing site often match those of building a new one. When working on an old site, we face unknowns and potential hidden issues, which can be time-consuming to diagnose and fix. Although starting anew might seem like a backward step, it ensures your site is built properly from the ground up.
Simplified Management
Our goal is to get your new site up and running quickly, so it starts generating value for your business as soon as possible. With a WIX studio offering, I can manage the entire process seamlessly in one platform, including booking systems and payment procedures. This approach not only simplifies the build but also makes future updates and edits more manageable for you, with my support and training.
I’m committed to creating a website that not only looks great but also functions seamlessly and supports your business growth. It’s super important to me that I don't leave you with a site you cannot manage. I'll ensure that we have those processes in place so you get the absolute most from what we are doing—something that your existing website doesn't quite achieve.
I hope this helps clarify why starting fresh with a new site is often the best path forward. Feel free to reach out if you have any questions or would like to discuss further. I’m here to support you and ensure you get the best results for your business.
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